Pricing Your Print-on-Demand Products for Profit

Price too high and you scare buyers off; price too low and you work for nothing. Here’s a simple way to price your print-on-demand products with confidence.

1. Know your true costs

Add up everything per item: the base garment, the print, any extras like a printed neck label, plus platform and payment fees. That total is your floor — you never want to sell below it.

2. Set a healthy margin

A common starting point is 2 to 2.5× your cost. Leave room for the odd return and for marketing — a product that only breaks even leaves nothing to grow with.

3. Check the market

Look at what similar products sell for. You don’t have to be the cheapest, but you should be in the right ballpark — and if you’re pricing higher, make sure your photos and branding justify it.

4. Use smart price points

Small psychological tweaks help: £19.95 reads easier than £20, while clean round numbers can feel more premium. Pick the style that matches your brand.

5. Decide on shipping

Free shipping lifts conversion, but someone pays for it — usually by baking it into the price. Test charged vs free and see which nets you more.

6. Review regularly

Costs change and you’ll learn what sells. Revisit your prices every few months rather than setting them once and forgetting.